Black Friday has come and gone, but the sneaker sales are far from over. On Cyber Monday, two days after Hailey Bieber debuted New Balance 740s, the statement shoes resurfaced for almost half the original price.
This Thanksgiving weekend, the Biebers braved floods of Black Friday shoppers in Palm Springs, California. The Rhode founder, for one, styled any fashion girl's foolproof shopping 'fit: an oversize hoodie, black leggings, and trek-proof trainers. (Because foraging for Black Friday sales is every bit a trek.) Bieber joined New Balance's loyal fanbase in 2019, breaking in retro 990s, flat 550s, and chunky 2002s over the years. Naturally, her newest sneakers boasted New Balance's logo. This time, she welcomed the cult-classic 740 model to her shoe rack, in the rare Mercury Red colorway.
