Love 'em or hate 'em, you can't deny that influencers are pretty useful, at least in the e-commerce world. If you've developed an attachment to one person in particular — perhaps because they're a celebrity or have a wealth of knowledge in one specific area — their product recommendations often pack a far more powerful punch than a commercial or traditional Instagram ad might. Someone you trust is telling you to buy this thing, whatever it is. That's different.
I have my own influencers and IG celebrities I turn to in times of need, one of which happens to be Hailey Bieber, model, YouTuber, influencer, and founder of makeup and skincare company Rhode Skin. Thanks to her large fanbase and impeccable taste (which has been featured in the likes of Vogue), Hailey's product recommendations often end up flying off the shelves of whichever retailer they're from, a testament to the strength of her influence and trust imbued in her popularity. And from an interiors perspective, she also often shares clips and photos of her California home on both Instagram and YouTube, channels to which I find myself turning for inspiration (her walk-in shower comes to mind — this is the girl behind the viral 'Who's In My Bathroom?' series, after all).
