Hailey Bieber is unmatched in the bikini pic category—rivaled only, perhaps, by her best friend Kylie Jenner. The two work tirelessly, year-round, to make sure Instagram feeds are never lacking swimsuit photos.
So when Jenner announced she'd be releasing a new collab, marrying her favorite swimsuit brand Frankie's Bikinis and her own fashion brand Khy, it made complete sense. And when Bieber then promptly sported the collection herself, it made even more sense.