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Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Hailey Bieber Launches YSL Beauty's New Libre Flowers & Flames Fragrance Campaign

Hailey Bieber is one of the faces of the fresh fragrance. (Credit: Courtesy of Tyler Mitchell)

YSL Beauty's signature fragrance just received a sultry floral upgrade. Libre Flowers & Flames boasts notes of coco-palm tree flower, lily flower, orange blossom, diva lavender and rich vanilla. Instead of selecting one face to front the fresh fragrance, the brand is presenting a new digital series starring four "feminine icons, each embodying a facet of freedom and empowerment for Libre Flowers & Flames."

Hailey Bieber begins the first chapter appearing in stunning stills captured by photographer Tyler Mitchell. "I'm excited to be one of the women representing this generation and to be a part of this project during such a special time in my life," the pregnant model declares. "This project allows us to show the strengths in self-ownership, confidence, and diversity, and I am very happy to be a part of it."

You'll have to stay tuned to see the remaining three "icons," but you can pick up the new aroma on YSL Beauty's website for $165.

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