There was a lot of shocking news wrapped into Hailey Bieber's reveal of her next Rhode peptide lip treatment shade, "Lemontini," on July 2. First, that incoming tariffs would increase the cult-favorite product's price by $2. Second, that the beauty mogul has had enough with the butter yellow color trend she used to wear from head to toe.
Between snaps where she exits a Mediterranean beach in a black plunge bathing suit and close-ups of the lip tint's glittery updated formula, Bieber clarified the sunny new shade's name once and for all on her Instagram Stories. The untrained eye might have thought it was butter yellow, the same color dominating runway collections since Spring 2024 (and turning up again on Louis Vuitton, Hermès, and Jacquemus runways in Paris last week). Bieber said that's incorrect.
