Rokh on! Lennon Gallagher, son of Oasis’ Liam, fronts the latest H&M collaboration with Rokh, the top-end, London-based brand by Korean designer Rok Hwang. The capsule collection slots into the Swedish fast fashion house’s well-established business model which aims to make luxury labels more accessible to shoppers by mass producing their designs at lower price points.
Rokh — a brand notably less high profile than other recent H&M pairings, which have included Mugler, Paco Rabanne and Moschino — will be grateful for the exposure this launch offers. In return, H&M is banking on a keen appetite for the 2016-founded brand’s subtly subverted classics — the most identifiable being double layered trench coats (£279.99), and strappy, bodice dresses with detachable hook and eye fastenings (£189.99). The line is available from April 18 starting at £27.99 for a silver, logo tie clip and peaking at £379.99 for leather pieces, including a five-buttoned blazer.
