H&M’s Mugler collaboration has people queueing around the block

The Mugler/H&M collection launched online at the same time as the doors of the Regent Street branch of H&M opened. Photograph: Mugler H&M

It is one of the few things apart from Christmas sales to guarantee overnight queues on the high street, and H&M’s latest designer collaboration – this time with luxury French fashion house Mugler – had people lined up around the block.

Hundreds of people queued outside H&M’s flagship London store on Regent Street on Thursday, while some determined shoppers had waited overnight since Wednesday, in something of a high street renaissance.