France is better known for football, cycling, tennis and skiing than weightlifting. But gym culture is on the rise, especially among young people – many of whom have been inspired by social media, with France’s most popular YouTuber building his audience around bodybuilding.
Guillaume and Benjamin, 23-year-old twins, work out most days of the week with their friend Mathis and a group of other young men at a gym near Angers, in western France.