Gwyneth Paltrow's company, Goop, unveiled a luxury nappy line on their Instagram.
The company announced that it will launch a new line of amber-encrusted wool nappies that cost a staggering $120 a pack, Wales Online reports.
Goop, is known for its extravagant products but had fans questioning if they had gone too far with the luxury nappy line.
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Following the announcement, fans asked, "is this April fools day?"
The nappy (or "Diapér" as they call it) is described as being "lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties."
Another interesting feature of the expensive product is that it is "infused with a scent of jasmine and bergamot for a revitalized baby."
And the fans were proven right. Unable to fool her followers, Gwyneth has since revealed that the product was in fact, a PR stunt "designed to p*** us off."
The nappies were designed to highlight America's so-called "diaper tax".
In a video lifting the curtain on the nappies, Gwyneth said: "If treating diapers like a luxury makes you mad, so should taxing them like a luxury."
The actress confirmed that the PR stunt was "meant to shine light on a real problem."
She said that while getting rid of the 'diaper tax' wouldn't completely solve the issues that families have with finding affordable diapers, 'it could allow many families to pay for another month's supply.'
Gwyneth, who shares two children with Coldplay singer Chris Martin, has come up with some questionable products through her company Goop, such as the 'This Smells Like My' collection of candles.
Writing on Instagram, @jennyhwiener refuted the nappy and said: "Got to be a joke. Although you never know with GOOP"
Meanwhile @sophistic88 saw through the stunt: "This is satire to raise awareness"
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