You can hardly scroll TikTok or Instagram at the moment without seeing a wellness influencer using an LED face mask as part of their Sunday self-care routine. Used by the likes of celebrities including Victoria Beckham, Kourtney Kardashian and Suki Waterhouse, the at-home, space-age devices, which promise to help with a range of skincare issues spanning acne, dark spots, wrinkles and more, are arguably the ultimate skincare status symbol right now, with Industry Arc stats predicting the global LED mask market will be worth $600 million by 2030.
That said, earlier this year one celebrity took the LED fad one step further by posting about her use of the red light tool for her vagina. Actress Gwyneth Paltrow’s brand Goop ran a piece on red light’s "renewing effects on the vagina," claiming benefits spanning a "nonhormonal, noninvasive approach to promoting pelvic floor muscle tone," not to mention improved sexual function, and intimate well-being.
