Gwyneth Paltrow, the Oscar-winning actress and founder of the lifestyle brand Goop, recently expressed her support for women in business, even when they are perceived as direct competitors. When Kourtney Kardashian Barker launched her lifestyle brand Poosh in 2019, drawing comparisons to Goop, Paltrow was quick to dismiss any notion of rivalry. She emphasized the importance of women supporting each other in the business world, rather than viewing each other as competition.
Paltrow addressed the criticism Poosh received by collaborating with the brand on a candle named 'This Smells Like My Pooshy,' finding humor in the situation. She believes that women coming together in business is essential for a stronger and more inclusive world, countering the scarcity mindset perpetuated by the patriarchy.