After more than 100 launches over the past decade, celebrities seem to have finally accepted that the beauty market is overcrowded. Now, they’re pivoting towards apparel.
During New York Fashion Week, Gwyneth Paltrow debuted her clothing label Gwyn, a subsection of her lifestyle brand Goop. The capsule collection of 36 pieces, with price points from $300 to $2,000, goes live on goop.com from September 21.
