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The Guardian - UK
The Guardian - UK
Jonathan Weinberg

‘Gut instinct plays a big part’: how human intuition and AI can reduce online fraud

Hands holding smartphone showing mobile online shopping payment screen with security graphics
A new generation of AI tools is protecting both customers and retailers. Photograph: Stocksy United

When it comes to the risk posed by fraudsters and scammers, bad actors are increasingly reliant on persuading people to send them money – rather than stealing it directly from their bank accounts.

Fake text messages or phone calls purporting to be from official companies or financial institutions are on the rise, with 2025 research by Mastercard finding that 80% of UK respondents had been targeted by a scam attempt in the previous year.

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