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Evening Standard
Evening Standard
National
Ben Mitchell

‘Gut feeling more important than social media likes’, says festival promoter

John Giddings has run the Isle of Wight Festival since it restarted in 2002 (Isle of Wight Festival/PA) -

A leading music festival promoter has said “gut feeling” is more than important than social media likes when booking headline acts.

John Giddings, who has run the Isle of Wight Festival since it restarted in 2002, said performers need to be able to “deliver” to a crowd and not just keep their attention on a phone screen.

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