Gustaf Westman's Pop-up Is Open at Selfridges, Now — His 'Chunky' Serveware Is All You Need to Throw an Actually Cool Soirée This Summer

A series of colorful ceramic plates with a chunky design, sitting on a cement rim near a beach alongside cans of lemonade, baguette, and cheese, and filled with snacky bites.

It's been a hot moment since the announcement of Swedish designer Gustaf Westman's IKEA collection launch sent his fanbase and Livingetc's website into a frenzy last autumn. Yet, the Instagram-viral creative isn't backing down on projects, as confirmed by the unveiling of his pop-up corner shop at Selfridges, open through July 25.

That his debut drop with Swedish homeware giant IKEA was a total success, with queues of Westman stans fighting over the final pieces of each design available to collect in store from the day it launched on September 20, shouldn't surprise. Fantastical, tactile, and pop at heart, the pastel-tinted plates, mugs, meatball trays, lamps, and flower vases released on that occasion captured a growing desire for decor that isn't beautiful in the traditional sense, but eye-catching, irreverent, and playful.