He had a playboy image with long flowing blond locks and Ferrari at his door, football's equivalent of James Hunt if you like. Or perhaps a rock star, opinionated and brash.
However Gunter Netzer was so much more than an individualistic rebel who marched to his own tune. He had an original mind and turned round the fortunes of not only Hamburg upon taking over as general manager but Kevin Keegan.
The outcome was KK being voted European Footballer of the Year twice in succession as well as winning the German championship and reaching the European Cup final before coming home to Southampton and eventually Newcastle United.