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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

GumGum’s Overlay Ads Available Across Amagi’s Thunderstorm Inventory

Amagi
GumGum Overlay Ad

Ad-tech company GumGum said it made a deal with Amagi to make its patented overlay ads available across Amagi’s Thunderstorm broadcast inventory.

The deal means video publishers can dynamically insert overlay ads into campaign running on connected TV and over-the-top channels through Amagi, generating additional revenue.

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