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Guitar World
Guitar World
Entertainment
Jonathan Horsley

Guild makes a major play for the made-in-USA acoustic market with the “no frills, boutique quality” Standard Series

Guild United States Sitka
Guild Standard Series

Guild has announced the launch of the Standard Series, a new range of acoustic guitars with a vintage vibe, modern build, all made in the USA. 

The Standard Series is a big deal for Guild in what is a big year for the storied guitar brand as it celebrates its 70th anniversary, and it debuts a brand new Pacific Sunset Burst finish, and introduces refreshed Guild classic models, the D-40, D-50, and F-40 to the lineup, with each guitar spritzed with an ultra-thin coating of nitro before leaving the workshop.

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