Guenther Steiner's ambition is clear to see – but he has a specific vision for how he wants to win.
Make no mistake, that is why he is in Formula 1. He has been leading the Haas team since it first began racing in the sport in 2016 and, though there have been soaring highs, the team has never won or secured a podium.
The team has become more popular in the last couple of years and a big factor in that has been its team principal. Steiner has never chased the limelight, yet he has become a cult figure among fans of the sport.