
On an April evening last year, Guenther Steiner approached Waterstones Piccadilly confused and with little in the way of moral support. Steiner was holding a signing session following the release of his first book, and his wife Gertie could muster only one possible explanation for the huge crowds gathered outside.
“They must be waiting for a pop star or something,” she said. That something was her husband, a cult figure in Formula One as a result of his searingly honest and expletive-filled appearances on Netflix’s Drive to Survive. His departure from Haas last year, having been team principal since 2014, has not dimmed his popularity.