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Fortune
Fortune
Prarthana Prakash

Gucci will need to make a comeback under its new CEO—and it won't be the first time for the languishing Italian luxury brand

Stefano Cantino (Credit: Matt Winkelmeyer—Getty Images for LACMA)

Gucci’s parent company, the French luxury company Kering, has experienced tumult in the last few years due to a pullback in spending. The company has issued multiple profit warnings as profits tumbled, while its biggest and most lucrative brand, Gucci, has been rocked by the wider luxury industry downturn. 

But Gucci has done a fair bit to pull its weight. It appointed Sabato De Sarno, arguably the most important figure within a fashion house, as the new creative director.

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