Since the beginning of his tenure as creative director of Gucci, Sabato De Sarno has used his role to forge a multidisciplinary approach, whereby his symbiotic vision for the Italian house encompasses not only fashion, but art, design, literature, publishing and architecture.
There was a series of Italian design classics by the likes of Mario Bellini and Tobia Scarpa reissued in De Sarno’s oxblood ‘Ancora red’ for Milan Design Week 2024; an art-filled flagship store on London’s Bond Street housed in a former gallery; ‘Gucci Prospettive’, an ongoing series of books curated by figures like Paola Antonelli and Stefano Collicelli Cagol; and a Cruise show that took place in the Herzog & de Meuron-designed tanks at Tate Modern (more recently, Gucci was principal sponsor for the ongoing ‘Electric Dreams: Art and Technology Before the Internet’ at the institution).
