Resuming its presence in the English capital, the Italian fashion house continues its love affair with London with a new book release as part of its series called "Gucci Prospettive" and its great return to London's Tate Modern Museum following its Cruise 2025 show back in May. Honouring the brand's long history with London, Sabato de Sarno has marked the city's importance for his journey and the brand's heritage.
"I owe a lot to this city, it has welcomed and listened to me. The same is true for Gucci, whose founder was inspired by his experience there. The House’s return is driven by a desire to be immersed in its distinctive essence, its creative driving force with its limitless capability to put together contrasts, make them converse, and find ways to coexist," De Sarno marked on the day of the brand's Cruise 2025 show. "Today, we are here to celebrate that spirit. Tate Modern is the perfect cross-section to narrate the city’s essence, with its great Turbine Hall that welcomes and gathers everyone, and with the Tanks, generators of ideas.”
