Gucci's Cruise 2024 collection will be stages at Gyeongbokgung Palace, in Seoul on May 15, 2023. This will also mark the brand's 25 years in the country.
Gucci’s choice of location pays homage to the beauty of South Korean cultural heritage. The show will be held in front of Geunjeongjeon, the main hall of the Gyeongbokgung Palace, renowned for being the main venue for royal ceremonies and for receiving foreign dignitaries during the Joseon Dynasty (1392 – 1910).