Marie Claire called the east-west the "It-bag shape that defined 2024," yet, Demna Gvasalia's latest Gucci bag as creative director proved the trend is still firmly on the map. Given the silhouette's staying power, it's no surprise the Gucci Borsetto is winning 2026's battle of celebrity-beloved It bags.
To know the Gucci Borsetto is to know the root Italian words: It's a fusion of borsa (bag) and morsetto (horsebit). Demna's interpretation, which released with his surprise Spring 2026 collection, couldn't have been a more straightforward manifestation of the Italian phrase. Both the medium and large Borsetto Boston bags feature two elongated shoulder straps with a rectangular, zip-top tote sculpted from soft leather, suede, or monogrammed GG canvas. There's also a crossbody strap, but most Gucci girls—including Anne Hathaway—leave it at home.
