Recently reimagined by creative director Sabato De Sarno as part of his Cruise 2025 collection, Gucci’s ‘Blondie’ bag, first launched in 1971, centres around a rounded version of the brand’s historic interlocking-G symbol. Now one of fashion’s most recognisable motifs, it remains on De Sarno’s interpretation, which is designed to recall the original’s effortless insouciance and the heady, liberated spirit of the 1970s.
The decade heralded a new era for Gucci as celebrity fans, such as Grace Kelly and Jackie Kennedy Onassis (for whom the house’s ‘Jackie’ bag was named), propelled the Florentine house to international fame. It launched watches and perfumes, and, in 1977, it also opened the Gucci Galleria in Beverly Hills, a gleaming temple to luxury fashion only accessible to high-spending clients via a gifted golden key.
