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Lifestyle
Andrea Carrillo

Gucci is now accepting BAYC’s ApeCoin for in-store purchases

Have more ApeCoin than you know what to do with? How about heading over to the Gucci store for a new bag? The luxury fashion house announced it will now be accepting ApeCoin as a form of payment through BitPay’s blockchain tech. You can use the coin for in-store purchases in select boutiques in the United States.

ApeCoin, the official cryptocurrency for the Bored Ape Yacht Club, is just the latest cryptocurrency to be accepted by Gucci. The Italian brand started accepting Bitcoin and Ethereum earlier this year in addition to altcoins like Dogecoin. In order to use crypto in-stores, Gucci customers are sent an email with a scannable QR code.

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