So long, quiet luxury, maximalist fashion is firmly back, as cemented by the just-shown Gucci Cruise 2026 collection. Think primary colour palettes, eye-catching prints and unapologetically oversized silhouettes provided by a plethora of shoulder pads.
Taking place on the 15th May, the luxury label returned to Florence, the birthplace of the brand in 1921, to present its yearly Cruise collection - the final by team Gucci before Demna Gvasalia starts his role as Creative Director in July. More specifically, to Palazzo Settimanni, a 15th-century building Gucci recently transformed into a brand archive. And it’s this archival inspiration that could easily be spied in every element of the show.
