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Gucci chooses London as the location for its next show

Gucci Gucci shop in Rome

Italian luxury brand Gucci has exciting plans for its next Cruise show, which will be held in the fashionable city of London on May 13. This choice of location is a deliberate homage to Gucci's deep connection to the British capital. The fashion house acknowledges that London has played a significant role in shaping its rich history as a renowned symbol of Italian craftsmanship.

Gucci's roots in the city are indeed substantial. The brand's founder, Guccio Gucci, worked as a luggage porter and liftboy at London's prestigious Savoy Hotel in 1897. It was during this time that Gucci was exposed to the lifestyles of the international elite. These experiences broadened his horizons and nurtured a cultural awareness that would later influence the formation of his own luxury leather goods maison in Florence in 1921.

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