Gucci is releasing its own $950 smart ring, partnering with Oura the creators of the Oura Ring 3 to make it happen, the fashion house announced today.
Gucci x Oura —
This special edition smart ring has an 18-karat yellow gold interlocking Gucci “G” stamped into it, “framed by braided torchon detailing,” and looks more or less like what I expected a Gucci smart ring would look like.
Gucci and Oura are using a dark band made from a black PVD-coated titanium and also keeping things entirely circular, unlike Oura’s own rings, which feature a flat top on one side.
Generation 3 —
The Gucci x Oura ring is built on Oura’s Generation 3 platform, which means it has access to the same temperature sensing, heart rate monitoring, and activity tracking sensors that impressed us on Oura’s own third-generation smart ring. As an added bonus, buying Gucci’s more expensive €950 or $950 version comes with a lifetime membership to the required Oura subscription service.
Fashion chops —
Partnering with an iconic fashion brand is a big step for Oura. The wearable maker has courted celebrity endorsements (including a partnership with the NBA) but in my opinion, hasn’t capitalized on the Oura Ring’s real potential as a fashion accessory.
Now thanks to Gucci, the company has proof it can work collaboratively in the luxury fashion world which could open a world of possibilities.
The Gucci x Oura smart ring is available in select stores and the Gucci website for $950.
