Rockstar has released the first official trailer for Grand Theft Auto 6 early, and in 12 hours it's already smashed through 60 million views (and counting). Needless to say the 90-second video is jam-packed full of details and hints about what we'll be getting up to in Vice City, and if you want the nuts-and-bolts breakdown we've got you covered. But one element of the trailer really jumped out at me: TikTok framing, and the real-world parallels.
It's no surprise that GTA 6 will incorporate its own version of TikTok, because the series has always jumped on the tech trends of the moment: characters use their iFruit phones, you can surf Live Invader (Facebook) or Bleeter (Twitter), and pretty much any piece of pop culture you can imagine has its GTA equivalent. What Rockstar's seized upon with TikTok feels more in-depth than that though, and a reflection of how TikTokers and people filming constantly is now a fact of contemporary urban life.
