As GTA 6 fans fear the massive upcoming Rockstar blockbuster could cost $100, new research suggests that maintaining a standard $70 price would be way more beneficial for the devs, who they predict would actually lose money by pricing it too high.
This year, we've seen games jump to $80 for the first time, and some are worried that GTA 6 might go even further than that. One analyst previously stated that they expected a $100 price tag, and that the game "will likely generate $10 billion lifetime and another $500 million annually from GTA Online." Rockstar is yet to confirm one way or the other, but this new study from MIDiA Research offers some reassurance to anyone worried about GTA 6's impact on their bank balance.
