GTA 6 is on track for "the strongest pre-order campaign ever recorded" and up to $5 billion in sales by "the end of launch week," analysts say

GTA 6 Ultimate Edition screenshot, showing Lucia getting her nails done in a salon while wearing sunglasses, a striped top, hoop earrings, and a ponytail.

GTA 6 is expected to draw the highest pre-order figures in video game history, a new analyst report finds, and could top $5 billion in global sales by the end of launch week.

Newzoo released a dedicated analysis of GTA 6 pre-orders tabulated so far. Estimating around $180 million in combined digital sales across the first week in the US and the top five European markets, the firm concludes that Rockstar's long-awaited open-world epic is on a course for "the strongest pre-order campaign ever recorded." (Reminder: there are no real physical copies of GTA 6.)