On Tuesday (17 May), the food delivery service Grubhub offered people in New York City a free lunch with a special promotional code between 11am and 2pm. As NYC residents and office workers used the code FREELUNCH at checkout, many customers reported instances of the app crashing due to overloaded servers. Others found that the restaurants in their area were closed during the hours of the giveaway.
Grubhub announced the campaign on 11 May after the company found in a survey that 69 per cent of New Yorkers admitted to skipping lunch during the work day. “As the city’s premier food delivery service, this is just one small step in our larger mission to connect local restaurants with hungry diners,” said Senior VP Ariella Kurshan in a statement.
