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The Guardian - UK

Business

Sarah Butler

Growers criticise UK supermarkets for heavy Easter discounts on vegetables

Scott Walker Aldi Asda Sainsbury Tesco

Roast Potatoes — Asda and Aldi are charging 8p for a 2kg bag of potatoes and Tesco and Sainsbury’s are charging loyalty card holders 15p. Photograph: funkyfood London/Paul Williams/Alamy

Supermarkets have been criticised for using vegetables as the latest weapon in their burgeoning price war, charging as little as 8p for a 2kg bag of potatoes in an attempt to lure shoppers over Easter.

Growers said they feared the massive discounts, which are also deployed at Christmas, could permanently devalue their produce.

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