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TV Tech
TV Tech
George Winslow

GroupM Partners with IRIS.TV on CTV and Online Video Data

GroupM
MIDiA

The content data platform IRIS.TV has announced a deal with GroupM, WPP’s media investment group, that will see GroupM use the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. 

The IRIS_ID is a universal content identifier that allows IRIS-enabled publishers to securely share video-level data for advertising applications in streaming media. 

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