Several federal politicians have urged Sportsbet to “immediately” pull its ads from the social media app Snapchat after Guardian Australia reported that they can be viewed by children.
Sportsbet provides Snapchat users with filters that can alter their appearance and add effects to the content they share with friends. These filters splash the bookmaker’s logo and transform users into advertising content, such as a racehorse with a Sportsbet-themed rosette or a presenter with a branded microphone.
