When Ruchi Kokcha posted her first selfie of 2026 on Elon Musk’s X, she believed she was projecting an image of confidence and optimism for the new year. Yet even in an online landscape where women are routinely subjected to abusive messages from men, she wasn’t prepared for what followed.
Anonymous handles on the social media platform formerly known as Twitter had asked its in-built artificial intelligence tool Grok to strip her of her clothes and post morphed pictures of her in a bikini. And Grok obliged.