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The Independent UK
The Independent UK
Business
Isabel Keane

Grocery store staple brand Barilla is acquiring Gal Gadot-founded Goodles after start-up’s runaway success

Italian pasta maker Barilla is set to acquire Goodles, the boxed mac-and-cheese brand known for its nutritional noodles and fun flavors.

The California-based company, which has Wonder Woman actor Gal Gadot as a founding partner, focuses on making a beloved comfort food more nutritious. Goodles was valued at $88 million after a 2023 funding round and turned its first profit in 2024.

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