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Fortune
Fortune
Alicia Adamczyk

Grocery inflation might be falling, but consumers are still 'feeling the burn' of high food costs

Shoppers Ahead Of US Consumer Price Index (CPI) Figures (Credit: Bloomberg)

Whatever the official figures have to say about inflation rates, many U.S. families are likely to rely on another source to decide which way prices are going: the grocery store. The latest reminder of this comes after a photo of a $444 receipt from Trader Joe's for a single family's groceries, which has reignited the conversation about how unaffordable grocery shopping has become for many families in the U.S.

Of course, everyone differs on the "right" way to buy groceries, and the shopper behind the viral receipt was quickly taken to task for some of the purchases (and for shopping at Trader Joe's at all, which isn't necessarily a haven of affordability for a weekly grocery haul). But the photo still hit on a major pain point for many Americans, highlighting the sky-high cost of groceries.

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