Shoppers have been urged not to panic-buy eggs after a mounting bird flu outbreak prompted a supermarket giant to introduced limits on egg purchases.
The highly pathogenic H7N3 strain of bird flu has been detected on five egg farms in Victoria's southwest with more than half a million chickens euthanised in an effort to stop the spread of the disease.
Coles customers in every state and territory, except Western Australia, can now only buy a maximum of two egg cartons.