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Grocery brands surge in popularity

Data: The Harris Poll; Chart: Kavya Beheraj/Axios

Grocery brands like Trader Joe's, Wegmans and H-E-B are some of the most reputable companies in America, transcending generational and political divides, according to this year's Axios Harris Poll 100.

Why it matters: At a time when politics divides opinion nationally on many big brands, grocery brands have been able to maintain loyalty and trust across demographics by maintaining a steady presence in their communities.

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