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Benzinga
Benzinga
Business
Rishabh Mishra

Grindr Bets On AI Matchmaking, Teases New Pricing Tiers To Increase Average Revenue Per User: On Path To Become An 'AI-Native Company'

Grindr George Arison NYSE
Grindr

Grindr Inc. (NYSE:GRND) is actively exploring new premium pricing tiers as it makes a significant strategic pivot to become an “AI-native company,” according to CEO George Arison, who revealed this in a recent interview with Matt Joanou for Marketopolis by Benzinga.

The company is investing heavily in artificial intelligence to enhance its user experience, alleviate “dating app fatigue,” and ultimately drive higher average revenue per user (ARPU).

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