Grimsby and Cleethorpes, Beverley and Bridlington are on a hitlist of 16 key locations Travelodge is eyeing up new hotel sites.
It is aiming to widen the group’s operations from 23 to 39 in its North East region, as it closes in on 600 venues. In total, it would represent a £160 million investment with third parties, creating some 400 new jobs.
Claire Good, Travelodge’s chief operating officer, said: “As we look to the future, the North East business and leisure economies are growing at pace especially as the region is a top staycation destination. However, as we have become a nation of value-conscious travellers, with more of us choosing to stay in budget hotels than any other hotel type, there is a shortage of good quality and low cost accommodation within the region.
