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Fortune
Fortune
David Meyer

Grimes, Universal and Google: The debate over A.I. and copyright is rapidly evolving

Grimes attends The 2021 Met Gala. (Credit: Theo Wargo—Getty Images)

“There’s some good stuff. Two [tracks] in particular were very, very good,” the musician Grimes told Wired’s Steven Levy in a just-published interview, regarding her experiment with releasing an A.I. model that lets anyone make songs with a simulacrum of her voice. “They’re so in line with what my new album might be like that it was sort of disturbing. It’s like, ‘Who am I, and what am I here for?’ On the other hand, it’s like, ‘Oh, sick, I might get to live forever.’ I’m into self-replication…That would be the dream. A self-replicating pop star.”

It's no surprise to see the techno-optimist considering the upside of digital immortality—her latest (and unfortunately far from finest) single is called "I Wanna Be Software," after all. But many of Grimes’ fellow artists are still hung up on that first thought, about A.I. essentially making them redundant after training on their works.

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