In 2018, Formula One made a significant move by banning the use of walk-on grid girls before races to align itself with the #MeToo movement. This decision marked a departure from decades-long tradition, acknowledging that the practice of employing women in an objectifying manner on the track was outdated, contributed to sexual harassment, and perpetuated the male gaze.
Sean Bratches, Managing Director of Commercial Operations at Formula One, emphasised the need for updating practices to align with the sport's vision and modern societal norms. The ban on grid girls aimed to reflect Formula One's brand values and resonate with old and new fans worldwide.
