When Savannah Guthrie’s 84-year-old mother was abducted in Arizona earlier this year, the FBI issued an unusual warning: in the age of AI, even a proof-of-life video can’t be trusted. A kidnapper now needs little more than a LinkedIn photo and a voicemail to manufacture a convincing deepfake. The old rules of crisis response no longer apply.
It was, said Sid Kosaraju, president of global security firm Crisis24, exactly the kind of threat corporations have been slow to take seriously. A hush came over the room at the Fortune COO Summit in Scottsdale as Kosaraju described the actual threat landscape that most people would rather not think about.
