Greggs fans up and down the country will today be rejoicing at the release of the pastry proprietor's very first official Christmas jumper to be patterned with the chain's iconic sausage rolls. The new knitwear is being released as part of a brand new 24-piece collaboration collection with Primark, all inspired by the festive season.
As well as the £17.00 jumper, those looking to get as cosy as possible this winter can bag themselves a hooded throw, fur-lined clogs, and some snuggly pyjamas, perfect for curling up and watching Christmas movies in. There's also a cute Greggs bobble hat for those venturing out in the cold to the Christmas markets or last-minute shopping dashes.
As well as wearable items, the seasonal range also includes a variety of stocking fillers - making for the perfect secret Santa present for the Greggs fan in your office - including everything from water bottles to phone cases. You can even keep with the theme when wrapping, with Greggs's gift bags and wrapping paper also available to buy.
Sarah Jackson, Director of Licensing at Primark said: "Our clothing lines with Greggs have been a huge hit with Primark customers, selling out in record time.
"We’re delighted to bring some festive joy to Greggs fans across the UK and ‘roll’ out a new collection with something for everyone this Christmas, from a sausage roll-inspired festive jumper to cosy fur-lined clogs.
"We’re proud to offer exclusive ranges with some of the nation's favourite brands and are excited to team up again with an iconic brand like Greggs."
Taking to Twitter after the announcement, Greggs fans claimed to have been 'enticed' by the fun collection, which one excited person hailed as a "Christmas miracle".
"Yassss my Christmas wishes are fulfilled," added another.
A third person confessed: "I need this in my life", while a fourth declared this was their "work Christmas party outfit sorted".
The collection will be available to buy in all Primark stores nationwide from tomorrow, Tuesday, November, 29th, up until stocks last.
What do you think of this new collection? Email us at julia.banim@reachplc.com
