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The Guardian - UK
The Guardian - UK
Business
Rob Davies

Greggs scoffs at reports of snub by its Christmas ad star Nigella Lawson

In Greggs’ first Christmas ad, Nigella Lawson is about to take a bite of a festive bake, with a tree and fairy lights in the background
Nigella Lawson is poised to take a bite out of a festive bake in Greggs’ first ever Christmas advert. Photograph: Greggs/PA

Nigella Lawson has issued an impassioned paean to the Greggs sausage roll, amid reports of a banger-based dust-up that threatened to cast a shadow over her appearance in the bakery chain’s first ever Christmas advert.

Greggs confirmed on Sunday that the celebrity chef and cookbook author had agreed to star in its inaugural Christmas promotion, in which Lawson will purr over such delicacies as vegan festive bakes.

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