Greggs took aim at Kanye West on Twitter this week following the release of his new Yeezy shoes.
The rapper and producer, 45, who began collaborating with Adidas in 2013, is known for his unusual twists when it comes to designing the popular runners.
In May this year, Kanye and the Yeezy team announced the launch of their 450 Sulfur shoe - a wacky beige design with a secure sock-like fit.
Retailing at £301, the trainer is made up of a knitted material and bone-coloured rope laces.
But while the shoe may be the perfect wardrobe staple for Yeezy collectors, not everyone is a fan of the trainer.
Taking to Twitter on Monday, Greggs poked fun at the design as they compared it to their famous sausage rolls.
Re-sharing an image of the Yeezy shoes, the British bakery chain added: "Two Sausage Rolls short of a multipack."
The hilarious remark didn't go unnoticed with sausage roll fans as they rushed to the comments section.
One said: "Just need to pop it in the oven to warm up lol."
Another added: "Looks more like a Cornish pasty."
A third wrote: "Didn't think you could get anything worse than Crocs! (Sorry croc lovers!)."
A fourth shared: "Whatever you do, don’t chew the shoes."
While another poked fun: "Kanye get these in vegan?"
It comes after Kanye was recently linked to ex-wife Kim Kardashian following their split.
Rumours about the former couple began circulating after the Kardashians star failed to post anything about her new boyfriend, Pete Davidson, for weeks.
Pete, 28, has been busy filming comedy feature film 'Wizards' in Australia with Orlando Bloom, whilst Kim has spent time with daughter North in Paris for fashion week.
Equally, Kanye has not been spotted with his rumoured love interest Chaney Jones for a number of weeks.
According to the Sun, one fan asked online: "Anyone else getting the feeling that Pete being in Australia, Kim jaunting everywhere - that they're on a break?"
Another responded: "I know the distance is due to working but [I don't know] I just wonder if this is precursor to 'our schedules are too complicated', 'timing is bad' etc."
However, Kim and Pete were quick to silence the speculation this week, after sharing a loved-up post together.
In the series of cute images uploaded online, the SKIMS founder was seen with her feet placed on the comedian's chest as they relaxed at home.
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