Greggs took aim at Kanye West on Twitter this week following the release of his new Yeezy shoes.
The rapper and producer, 45, who began collaborating with Adidas in 2013, is known for his unusual twists when it comes to designing the popular runners.
In May this year, Kanye and the Yeezy team announced the launch of their 450 Sulfur shoe - a wacky beige design with a secure sock-like fit.